To Authors: Five Hundred Blogs Later

My post today is dedicated to other authors out in Etherland who are struggling to accomplish marketing tasks that seem insurmountable.
You have to organize your tasks. I smile as I write this, because I have said this tens of thousands of times to my composition students, many of whom would have preferred to dash something off and turn it in, expecting that I would see the genius of the idea and award it an A. Those who flailed around with the job, rather than plan, wrote poorly with no plan of attack. Now I took my own advice. During my marathon review of book blogs, I worked from notes I'd made about my book, and I looked at them often as I accessed and reviewed the blogs. Sometimes the blogs called my attention to some aspect of the book I hadn't seen myself.
Because many of the review bloggers are so specific in the kinds of books they're interested in,  the notes centered on the question, What kind of a book have I written? The answers came from my having written two novels and having listened carefully  to what folks have said in conversations about both novels. I was able to analyze the new novel from a broader perspective, realizing that many of the characteristics of differing types of books can overlap in a novel, thus giving the author more blogs to match up with and contact. Here is an example of how the process worked, in considering the genre of the book.

• Usually I classify my novel as a mystery. Is it more than that? In the literary world, the definitions of "mystery" and "suspense" sometimes overlap. I could put my novel forward as a mystery with excruciating elements of suspense. That opens two categories in bloggers' pages.
• Could I find bloggers who like to read "serious" mysteries? This is a sub-category into which my book fits neatly. There is no silly woman tripping around on high heels while her cat solves the mystery and she worries about her hair and makeup and the new man. Connie Holt is involved in saving a horse's life, serious stuff all right, and there is a strong presumption that maybe people will be injured or killed as well.
• What other designation could the book have? It is for adults, but young adults of late teen-age can read and understand it. In fact, there is a heroic young girl in the book who is present at and participating in the climax. I could offer my book as YA. Now we have a serious mystery with excruciating suspense for adults and young adults. What else?
• Could it be considered as a romance? Yes. There are several romances in the plot. An acute reader, as a matter of fact, can compare and contrast those relationships. So yes, to romance. But serious, not silly romance.
• Another question is does the novel "say" anything? That is, does it pose questions which are universal in scope, and appeal to all human beings everywhere? Well, yes. To all those who hate what is done to horses in racing all over the world. For people who want a novel to make a point, here is their meat. Many critics think that mysteries shouldn't have a meaning behind it, a theme. It isn't appropriate; only mainstream literature  says something important. But that is a sour, narrow viewpoint from poor thinkers. So yes, my novel can be placed foursquare into stories that say something important. Another viewpoint to look for in the blogs.
• Finally, can the reader learn anything from reading He Trots the Air? That is, apart from my preceding point? Yes. The reader can find out about how a painting is proved authentic; what some types of Virginia architecture look like; how a horse is trained. Together with details of Virginia life and manners. This will appeal to many bloggers who like to learn as they read.

You will have to explain to the bloggers why your book has many of the characteristics of literature they like. Perhaps it is about a crime, but there is so much more there. Even though this is a tough marketing project, you can do it by being organized, coming up with a way to work through the many book blogs on the Internet. Good luck!

What I Found Out about Book Blogs

Like Heracles, I had to perform a task that seemed almost impossible to fulfill: access and read about 500 book blogs. By the time I finished this marketing job, I was pretty punch-drunk. It took untold hours, and if at the end I had been able to bury my computer in the ground, like Heracles with the Hydra's head, I would have done it.
What did I discover?

• I was impressed by the genuine love of reading expressed in the blogs. Whether they are carefully prepared or more informal, the writers want to tell the world about reading.
• The bloggers are often students in high school or at a higher educational level. Older bloggers can be librarians, housewives who have children and are starved for reading, and professional people who work for tech companies or teach or do other demanding work.
• Bloggers are busy people and it's not unusual to find them saying, "I want to apologize for not having blogged for the last four months but I had too much going on in my life."
• The bloggers are very definite about what kinds of books they will read for review purposes, whether it is YA (young adult), middle grades (fifth grade and up), fantasy, historical fiction, romance, science fiction, memoir, mystery, suspense, erotica, non-fiction, horror, women's lit, or any other type. Many have also broken down these types so we understand more clearly: it is to be a "serious" romance rather than a "silly" one, it has to be science fiction dealing with psychology rather than technology, and so on. Some bloggers won't read self-published works; others are more broad-minded. 
• The tone of reviewing blogs can be cheerful,  positive, and willing to read an author's book: "I usually get the book reviewed in a couple of months." At the other end of the spectrum, those who review can be cranky and threatening. "Better get this straight, I will not read anything that isn't in the list I've given you of types, and don't expect to get the book back and don't expect me to tell you if I'm going to review it or  not." 
• The graphic design of the blogs swings from wild and crazy and lots of clashing colors and everything super-size, including the fonts, to tasteful, with flowers and images of nineteenth century ladies reading and neatly placed text in a neat font. For some reason, there are many images of cats in these blogs, often the blogger's own animal. (Cats, for that matter, are often associated with bookstores. You used to see them sitting in many a sunny window before so many independent bookstores closed.) At any rate, I got very tired of seeing backgrounds filled with huge shelves of books; I suspect there's a Google picture somewhere of that same image because people seemed to like it.  
• The bad news for authors is that many of the blogs are not offering reviews. They want to tell what they're reading right now,  how many books they read last year, or how they're reacting to a local weather phenomenon, or what movies they saw or their opinion of a book that came from the syllabus of their freshman English classes.